Some conversations stay with us forever. Not because they were dramatic, but because they were delivered with honesty and care. In this campaign video, Deepika Padukone shares one such memory—the first time she learned about periods. It didn’t happen in school or through whispers among friends, but at home, with her best friend Divya and both their mothers.
Deepika recalls how Divya’s mother, Jaishree Aunty, gently explained what periods are, why they happen, and what to expect. The conversation was calm, clear, and free of shame. By the time the topic came up in class, the two girls already had knowledge that felt natural and human.
For Deepika, the lasting impact wasn’t just what she learned, but how. The patience and warmth in that moment shaped her understanding for years to come. She says she’ll never forget it, and it’s easy to see why. When something so often treated as taboo is instead presented with openness, it changes everything.
By sharing her story through this campaign, Deepika highlights why conversations about periods matter. They don’t have to be awkward or clinical, they can be kind, safe, and empowering.
And when they happen early, they do more than educate, they transform.