When it comes to periods, there’s no such thing as “one size fits all.” Every cycle is different, every flow unique. In this campaign video, Deepika Padukone introduces Nua’s customizable sanitary pad packs, designed to give women control over their period experience without compromise.
The film opens playfully, with Deepika saying: “This is a sanitary pad. So of course, we have to make it drink a glass of water.” In a nod to traditional ads, she demonstrates absorbency, but then shifts the conversation. Every pad ad may look the same, she points out, but every period is not.
That’s where Nua is different. Instead of fixed packs, women can create their own, choosing from three sizes based on their flow: Heavy (XL) for maximum coverage, Medium (L) for regular days, and Light (R) for gentler days. The result is a pack built around you.
Beyond sizing, Nua Pads are rash-free, chemical-free, and skin-friendly, prioritizing comfort as much as protection. Delivered straight to your doorstep via nuawoman.com, they make period care personal and simple.
At its heart, the campaign’s message is empowering: your period care should adapt to you. With Nua, you can finally “go with your flow.”