Pongal

Haldi Kumkum, celebrated after Makar Sankranti, is a woman-centric tradition where married women gather to apply turmeric vermilion and exchange sweets, gifts, and blessings. Originating during the Peshwa era as a social outlet for women, it continues today, blending rituals with modern convenience. Though rooted in patriarchal norms, it holds potential for inclusivity and business opportunities, especially for women entrepreneurs managing events. Beyond customs, it offers a sense of belonging, cultural identity, and a chance to bond. Modernize it, make it inclusive, and enjoy the festivities while celebrating traditions in a meaningful way.