Periods are a lot. Cramps that punch you in the gut. Bloating that makes all of your your jeans say, “No thanks!” The “Why am I crying over this puppy video?” moments. And then, of course, there’s the pad that’s supposed to help… but instead feels like a scratchy, bulky diaper strapped to your body.
Unfortunately, that’s been the norm for way too long. Rashes, itching, plastic-y bulkiness, the constant fidgeting — we’ve all just accepted it. Like that one friend who always flakes but you still keep inviting her out 🙃
At Nua, we’ve always believed that your period shouldn’t feel like a battle. And definitely not one against your own pad.
We’re saying no more. Our new Zero Irritation promise isn’t just a tagline. It’s a reflection of everything our community has already known, felt, and told us for years: that switching to Nua meant finally ditching the discomfort they thought they just had to live with.
So, what is irritation anyway?
Most people don’t even realise how much of their period irritation is actually from their products, not their period. You’re thinking about it too now, aren’t you? Crazy, right?
It’s the feeling that you’ve put a piece of sandpaper in your undies. It’s the hot, sticky discomfort that builds up until you’re shifting in your seat every few minutes. It’s worrying about leaks, chafing, and those red marks on your skin that hang around longer than your period does.
Most of us didn’t even realise we were irritated — we thought that’s just how periods were supposed to feel.
One of our users said, “It never occurred to me that the rashes happened because of the pad, neither did I bother looking for a solution because in my head my skin was sensitive.” And honestly? Same. We’ve all been there—blaming our bodies instead of the product.
The truth is, irritation has been designed into most period products. Harsh plastics, clumpy layers, toxic ink, zero breathability—and somehow, we were told this was normal.
But it’s not. And it doesn’t have to be.
Why are we making a big deal about it now?
Because it is a big deal. For years, our customers have said it best.
“I did not even know how uncomfortable regular pads were until I tried Nua. I thought the bulky, itchy experience was just how it’s meant to be.”
“Moved from the most uncomfortable 4-5 days to almost feeling like I am not wearing anything on those 4-5 days.”
“With Nua, I don’t feel like I am on my periods (except if I am cramping).”
These aren’t just feel-good quotes. These are women realising what period care should’ve always been: soft, seamless, breathable, and trustworthy.
So now, we’re owning it, loud and clear: Zero Irritation. Promise. Not just no rashes or chafing. We’re talking no distractions. No discomfort. No second-guessing whether you can wear that outfit, go to that meeting, or sleep without worrying about leaks. You’re covered—literally and emotionally.
We’re not changing the product — we’re just giving it the tagline it always deserved.
What makes Nua’s pads different?
Let’s start with the top sheet. It’s so soft, some of you genuinely forgot you were wearing a pad.
“The first time I used Nua, on my second day I panicked because I thought I was not wearing a pad. I ran to the bathroom to check and I was actually wearing a Nua pad. This moment changed the way I perceived my periods for life! They weren’t going to be uncomfortable and itchy anymore.”
Then there’s the design — wider backs for better coverage, thinner layers so you don’t feel like you’re wearing a mattress, and no artificial fragrances or plasticky textures that mess with your skin.
It’s not just comfort — it’s confidence.
“Nua pads were life-changing for me. I used to hate wearing other pads — they were all either plastic-y or bulky or both, and they would irritate me so much I couldn’t focus on anything. Nua’s pads don’t irritate me at all — they’re like wearing your underwear.”
That’s the kind of freedom we want for every person on their period.
So why the Zero Irritation promise?
Because a promise is personal. It means we’re not just selling you a product — we’re standing for your comfort. For your ease. For raising the baseline of how women experience their bodies.
It’s not just about pads. It’s about listening to your body, and realising you don’t have to tolerate irritation just because it’s “normal.”
It’s also about those quiet little wins. Like walking into a meeting without wondering if there’s a stain on your pants. Or not doing the awkward shuffle in public because something’s itchy down there. Or just… forgetting you’re even bleeding, because our products have your back.
The next time you reach for your Nua pad, know this:
You’re not just picking comfort.
You’re choosing to not settle. You’re choosing to say yes to your body—and no to the BS.
Zero Irritation Promise.
