A girl in the centre looking irritated while images of her irritating brother around her
Periods and PMS

Sleep Deeper, Even When Life Gets Loud with Our Zero Irritation Promise

2 Mins read

There’s nothing quite like the feeling of finally collapsing into bed after a long day. That moment when your muscles loosen, your shoulders drop, and your mind begins to drift to zero irritation. But rest? It’s fragile. And sometimes, it takes just one thing to unravel it.

The Noises That Steal Your Sleep

It’s the fan that rattles no matter how many times you tighten the screws. It’s the neighbour’s dog who thinks 3AM is a great time for a solo concert. It’s the constant ping of a group chat that you’ve forgotten to mute. Sometimes it’s your own thoughts, spinning faster than you want them to, replaying that awkward conversation from earlier or running through tomorrow’s to-do list. Sleep can be elusive, even on the best nights.

In our latest campaign video, we captured one of those all-too-familiar moments – your sibling’s gaming marathon in the next room. At 1AM. On full volume. With some loud laughter and ‘friendly banter’ thrown in.

Why It Feels Worse on Your Period

It’s frustrating. You feel the irritation start to rise, not just because of the noise, but because you’re already on edge. You’re already dealing with cramps, bloating, and that unsettling vulnerability that comes with being on your period.

That quiet exasperation, standing in your doorway, too tired to fight, but too uncomfortable to ignore what’s keeping you up. Our protagonist doesn’t yell. She just turns to the camera and reminds us: irritants are part of life. But they don’t need to follow us into bed.

And they definitely don’t need to come from our pads.

That’s where Nua’s All Night Comfort Pads come in. They’re designed to reduce friction and stay in place, no matter how much you toss or turn. With breathable fabric and a wider, longer core, they’re built to ease the physical discomfort that often tags along with your period.

Because nighttime on your period isn’t just about managing flow. It’s managing the fear of waking up soaked, the calculation of sleep positions, the mental gymnastics of being both tired and tense. That constant loop of “Did I move too much? Did I bleed through? Should I get up and check?”

You deserve better than sleep you have to earn by staying still.

The Zero Irritation Promise

Nua’s Zero Irritation Promise is about more than physical comfort. It’s about reclaiming your right to rest, undisturbed and without irritation. It’s about not being on high alert just because you’re bleeding. It’s about not letting your pad become one more thing that keeps you up at night.

So no, the world won’t always quiet down. Your brother might still be yelling at his screen. The dog might still be barking. But for you? There’s calm. There’s comfort. There’s one less thing to worry about.

Choose Nua All Night Comfort Pads. Because your body deserves peace—especially when the world won’t give it to you.

Zoya Sham
108 posts

About author
Zoya is the Managing Editor of Nua's blog. As a journalist-turned-brand manager-turned-content writer, her relationship with words is always evolving. When she’s not staring at a blinking cursor on her computer, she’s worming her way into a book or scrolling through the ‘Watch Next’ section on her Netflix.
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