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Periods and PMSReal Stories

“I Forgot I Was Even Wearing a Sanitary Pad” and Everything Else Women Say About Nua

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Picture this: it’s that time of the month, yet there’s no itching, no rashes, and no constant urge to adjust your pad — just calm, uninterrupted comfort. That’s the kind of relief many women never thought possible until they discovered Nua. For decades, women accepted these side effects as part of a wearing sanitary pad, but it doesn’t have to be that way. Nua, now widely recognised as one of the best brands for pads in India, has rewritten the rulebook with its Zero Irritation Promise.

Periods are already physically and emotionally demanding, the last thing any woman needs is to add skin irritation or fear of leakage to the list. Nua’s approach to period care is simple, create products that prioritize comfort, and reliability, so you can go about your day without even thinking about them. 

What the Zero Irritation Promise Means

The Zero Irritation Promise isn’t a catchy marketing slogan; it’s a philosophy (here’s more on that). Nua pads are free from harmful chemicals and fragrances that can inflame sensitive skin. Instead, they feature an ultra-soft top layer that feels so gentle, many women say it’s “like wearing nothing at all.” One customer shared that after switching to Nua, she “forgot that rashes from sanitary pads even exist”, while another said, “I was so worried about trying Nua for the first time, but now I can’t think about using anything else.”

crazycatlady_forever says, "| can vouch for this. I have forgotten that rashes from sanitary pads exist because l've been using Nua."

gold fisha gulfisha says, "| was so worried about using nua for the first time but when I started using it now I can't think about other pads."

It’s not just about softness, the sanitary pad also excels in protection. The secure wings and thoughtfully designed length prevent leaks, even overnight. One user described how she “slept the whole night peacefully without the fear of leakage or discomfort”, and another noted that the length “is super long and covers till the back, so no leakage at all.”

Review says, "Hi, I used the product. They are so nice and comfy. I slept the whole night peacefully without the fear of leakage and discomfort.
Nua is so good."

_anushka.aaaa_ says, "It's actually so comfortable I bought this month only . The pads doesn't misplace it's tick to it's position no
_anushka.aaaa_
leakage good. Also blood doesn't goes to the wings of the pad. I loved it. The length is super long cover till the back."

Comfort You Don’t Notice

Many women talk about Nua’s comfort in the same way: it’s so good, they forget it’s even there. As one customer put it, “It really doesn’t feel like I have periods.” Another user said, “The pads are really very soft and you don’t feel like you’re wearing them — extra points for the cute packaging.”

Geetali says, "Amazing experience of nua, feeling like wearing nothing, really doesn't feel like I have periods"

Aashima Sharma says, "Hey! I tried the nua pads for the first time and yes it did make a difference! The pads are really very soft and you don't feel like you're wearing them. Extra points for the cute packaging of every size :)))"

For women who had resigned themselves to bulkiness or constant adjustments with another sanitary pad, this is a revelation. The design stays in place, the material doesn’t chafe, and the experience is so smooth that one loyal user said she has “been using Nua for three years and there’s no going back.”

bhavani_lukulapu says, "It's been 3 years have been using them and there is no going back.. I can't even think of trying something else and didn't even remember how many people I have suggested using Nua,l always stock them up atm for 6months.. Best pads ever."

A Solution for Sensitive Skin

For many, the biggest change is the end of irritation. Women who’ve struggled for years with rashes from other sanitary napkins say that Nua is the first product to truly solve the problem (and here’s more on Nua’s product team works on this). One customer explained, “I had rashes from other brands, but with Nua there’s no rash and no leakage.” Another, who had been allergic to menstrual pads since her first period, said it stopped only after she switched to Nua and has stayed that way for years. According to a study in the Journal of Family Medicine and Primary Care, genital rashes was the most common postmenstrual problem faced by women (56.4%), so addressing this obvious irritant is a big deal!

Rajeshwari says, "It's the best rash free and non irritant pads that I have ever bought e Been using from 6 months or so. Thank you for making lives better Keep up the good work."

pu.rew30 says, "love nua pads... I had rashes from other brands pads then i order your sanitary pads.... they're best... No rashes and no leakage."

nivedita baraily says, "| started my Nua plan/subscription since 2018 and there's no going back! I've been allergic to pads since the C day I had my period. It stopped only with Nua. I recommend it to everyone!!!!"

The absence of artificial fragrances is another plus. As one woman shared, “No fragrance, plus they are really soft and comfortable — really, really loved it.” For people with sensitive skin, avoiding unnecessary additives can be the difference between a painful week and a comfortable one.

Issaaa says, "Hi!! I've bought the pads few months back and used it!! The pads are awesomee really loved it!! Sleeping comfortably No leakage at night no fragrance plus they are really soft and comfortable... really really loved it!!! O€"

Why Nua is Called the Best Brand for A Sanitary Pad

The praise for Nua is consistent: it’s soft, secure, and safe for sensitive skin. But what makes it the best brand for pads for so many women is the combination of comfort and peace of mind. Whether it’s a busy workday, a long trip, or an overnight rest, users know they can rely on Nua.

Priyanka Sheth says, "One the best products I have come across, I choose Nua apart from all other products. Thanks Nua."

The Nua sanitary pads are also made with thoughtful touches, like individual disposal covers for hygiene and discreet carrying, and subscription options for convenience. As one customer summed it up, “Quality and rash-free periods are guaranteed with your pads.”

Review says, "I switched to your brand last month and the experience was so beyond amazing!"

More Than Just a Sanitary Pad — A Community

One of the things that stands out when listening to Nua customers is how often they recommend it to friends and family. A woman who once swore by another brand proudly calls herself “converted” and says she’ll never go back. Another said she’s lost count of how many people she’s suggested Nua to, because it’s just that good. 

Sushvan says, "sushvan I have been using this brand about 3 years or more. I don't have UTI anymore. No worries about leakage. Best product in the market. I have recommended to many teens too. Highly recommended ladies."

Ankita says, "Honestly these pads are so good ....I switched my old pads with Nua pads .... Every month I have to suffer with itching and irritation but not this month cause I used Nua pads."

Meha says, "I sincerely hope this message reaches to the founder!
I firstly want to congratulate to the founder for introducing this amazing product in the market! I absolutely love your pads. The quality, comfort, and specially a thought to provide an outer cover for disposal is a game changer!"

These aren’t one-off compliments, they’re reflections of a brand that has earned trust through performance. Women don’t just buy Nua, they advocate for it, because they know how big a difference a comfortable, rash-free period can make.

Here’s the long and short of it…

Periods may be unavoidable, but discomfort and skin irritation don’t have to be. Nua’s Zero Irritation Promise has set a new standard for sanitary pads, proving that it’s possible to have both superior protection and exceptional comfort.

From first-time users who are amazed at the difference to loyal customers who’ve stuck with the brand for years, the message is clear: with Nua, you can finally forget you’re even wearing a sanitary pad. And once you’ve experienced that, there’s no going back.

Zoya Sham
108 posts

About author
Zoya is the Managing Editor of Nua's blog. As a journalist-turned-brand manager-turned-content writer, her relationship with words is always evolving. When she’s not staring at a blinking cursor on her computer, she’s worming her way into a book or scrolling through the ‘Watch Next’ section on her Netflix.
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