When Nua launched in 2017, it was a quiet rebellion.
We didn’t just make pads—we rethought them. Because the ones out there weren’t built around women’s needs. They were built for shelves. For mass production. For marketing. And we thought… shouldn’t period care actually care?
Period products came in loud, crinkly plastic wrappers with even louder promises. But they didn’t deliver on those promises. They leaked, chafed, and gave you rashes. And no one was talking about it – they were all too busy “managing.”
But very quickly, we realised something important: the need for safe, effective, irritation-free care doesn’t stop with your pad. It starts there. So, we asked the women in our community what they needed. What they were missing. What they were just “dealing with” because there weren’t better options.
And just like that, Nua grew from one product to many—with every new launch answering a real, unmet need.
From pads to a full wellness journey
Today, we offer more than just pads. We’ve built a range around your cycle, and we’ve done it with you—from the ground up. Our Cramp Comfort patches (India’s first self-heating patch for period pain), Foaming Intimate Wash and 1mm-thin Everyday Panty Liners — these were created with input from over 4 lakh women who told us what wellness actually looks like when it’s done right.
Each product is toxic-free and Made Safe Certified, backed by science, and designed to support your body and life—without adding more to your mental or physical load.
We’ve grown. Our products have evolved. And so has the world.
So yeah—it was time for a glow-up.
This rebrand? It’s a glow-up, not a switch-up.
Our new look isn’t about reinvention. It’s about recognition. We’re older now. Wiser. More intentional. And so are you.
We’re still doing what we’ve always done—supporting the natural, uncomfortable functions of your body. But now, we’re saying it louder. With more clarity. More colour. More courage.
New logo. New colours. New packaging. But the same Nua realness.
Let’s talk aesthetics for a second.
Our old look was soft and cozy—because we needed to make period conversations feel safe in an environment where they were taboo. But we’re not whispering anymore. This rebrand is bolder. It’s cleaner. It’s full of rich colour and confident design. It says what we’ve always believed: there’s strength in softness—and power in showing up exactly as you are.
The new Nua logo reflects that duality. Modern, but warm. Simple, but strong. It doesn’t shout, but it doesn’t shrink either.
Our packaging? Still minimalist. But with more edge. Something you’re proud to leave out on your bathroom counter. Something that looks as grown-up as you feel.
Why now?
Because the world is different. We’re different. And you are, too.
When Nua launched before the pandemic, wellness felt optional. Self-care was framed as bubble baths and scented candles.
We’ve all been through a lot since—emotionally, physically, mentally. We’re more self-aware, more assertive, and less willing to put up with stuff that doesn’t serve us. So now, wellness is non-negotiable. It is boundary-setting. Listening to your body. Choosing products that respect you, not irritate you. It’s about knowing better—and demanding better.
That’s why this rebrand isn’t just cosmetic. It’s a mindset shift. Our values are the same, but we’re more assertive about them now. More transparent about what we do and why. More committed to you than ever.
The heart of it all? Our Zero Irritation promise
If our rebrand has a voice, it’s this: Zero Irritation. Promise.
Because we’ve always believed that while discomfort from your period is sometimes inevitable, discomfort from your products is not. It’s not that your skin is “too sensitive” or your flow is “too heavy.” It’s years of subpar design and low standards.
With Nua, irritation is not invited.
That means no itching, no rashes, no weird plasticky sensations. No leaks and no stains. No complicated disposal hacks. No overthinking. Just clean, comfortable, effective care that lets you live your life, not plan around your period.
Our Zero Irritation promise isn’t just about your body. It’s about your mind. It’s about having one less thing to manage—so you can focus on what matters to you.
We’re not just keeping it real. We’re keeping it intentional.
Nua’s rebrand is about clarity. Owning who we are, what we make, and why it matters. It’s about being seen for the brand we’ve always been—just with a little more light on it.
We’re still a brand that listens more than it talks. That builds with empathy. That believes in solving for all of the real stuff—not simply the functional or superficial stuff.
We’re still shaped by a community of women who challenge us, guide us, and inspire everything we do.
We’re still building a better wellness experience in India, one thoughtful product at a time.
This new look? It’s just the outside finally catching up to everything we’ve been building on the inside all along.
